HARIO Co., Ltd., a leading manufacturer of heatproof glass and specialty coffee equipment, today announced the U.S. launch of its Matcha Latte Frother, an all‑in‑one electric frother that whisks, froths, and serves in a single heat‑resistant glass cup. The product will be available to U.S. consumers beginning August 11, exclusively through HARIO’s global website at https://globalhario.com/products/mlf-35-matcha-latte-frother. The latte frother made its initial debut in Japan in 2026, and HARIO’s decision to expand its availability to the U.S. was driven by the rising demand for Matcha in the U.S. as it rapidly becomes a staple of modern American lifestyles.

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HARIO’s Matcha Latte Frother enables a clump‑free matcha preparation process, combining whisking and sipping in a single cup. (Credit: HARIO©)

HARIO’s Matcha Latte Frother enables a clump‑free matcha preparation process, combining whisking and sipping in a single cup. (Credit: HARIO©)

“Clumps” in the road to smooth Matcha

While Matcha continues to surge in popularity across the United States, many people still find traditional preparation difficult or inaccessible because it requires specialized tools and techniques. Another common challenge is that Matcha powder often fails to blend smoothly, especially in cold liquids, leading to clumping and uneven texture. This not only complicates preparation but can also diminish the quality of the final beverage, even when consumers purchase premium Matcha.

HARIO advances frother technology to overcome Matcha’s clumping challenges

To address these challenges and support more consistent, high‑quality matcha preparation across both home and commercial settings, HARIO developed the Matcha Latte Frother. While HARIO has introduced several electric frothers in the past, including the Creamer “Qto” and Creamer “Z,” the Matcha Latte Frother enables an end‑to‑end whisk‑to‑sip experience through a design tailored specifically for matcha preparation, with key enhancements including:

  • Cup‑integrated body design that allows preparation and serving in the same heat‑resistant glass, reducing equipment needs and simplifying workflow in both home and commercial environments.

  • Electric whisking for smooth, clump‑free results that allows anyone to create a silky, well‑balanced cup of matcha. Extensive product testing also revealed that the frother performs best at preventing clumping when the milk is poured in first, Matcha added on top, and both are frothed together in a single step.

    • The frother can also be used for milk foaming, enabling a wide range of drink variations and menu development.

  • Microwave‑ and boiling‑water‑safe design and material that supports flexible preparation methods, including heating, reheating, and hot‑water mixing directly in the cup.

“Matcha is now part of everyday life for many Americans, but the preparation experience has not always kept pace with the enthusiasm,” explained Ryohei Uno, Managing Director of HARIO USA, Inc. “The Matcha Latte Frother changes that. It delivers smooth, café‑quality results every time, without the frustration. Our hope is that anyone who loves Matcha, whether they are behind a café counter or in their own kitchen, can now make it with confidence.”

Product details

  • Retail Price: $39.00

  • Dimensions: approximately 4.25 inches wide × 3.19 inches deep × 10.0 inches high (108 × 81 × 254 millimeters)

  • Net weight: approximately 8.8 ounces (249 grams)

  • Capacity: approximately 11.8 fluid ounces (350 milliliters)

  • Materials:

    • Main Body: HARIO Glass® heatproof glass

    • Lid: Polypropylene

    • Motor handle: ABS resin

    • Stirring shaft: Polypropylene

  • Power: Uses two AA batteries (*Batteries not included)

  • Purchase:

For HARIO’s recommended recipe for Matcha latte, please visit: https://www.youtube.com/watch?v=xpVcr5vruz0

About HARIO

Founded in 1921, HARIO is a Tokyo‑based heatproof glass manufacturer and the only company in Japan with its own heatproof glass factory. Known worldwide for the iconic V60 Coffee Dripper, HARIO has expanded from laboratory glassware into coffee and tea equipment, as well as microwave‑safe cookware, kitchenware, and industrial glass components.

With nine offices across eight countries, HARIO products are distributed in more than 80 countries, bringing Japanese heatproof glass to homes, cafés, and industries around the world. https://globalhario.com/

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