The second-year collaboration brings cranberry butter back with an orange-cinnamon twist.

Key Highlights at a Glance:

• What It Is: A limited-edition PopUp Bagels® Cranberry Orange Butter featuring Ocean Spray® sweetened dried cranberries, bright orange notes and a hint of cinnamon.
• What’s New: Back by popular demand, last year’s fan-favorite Cranberry Butter returns for year two with a bright new orange twist.
• When + Where: Available November 12-26 at all PopUp Bagels locations nationwide.
• Giveaway: While supplies last, PopUp Bagels locations will give away limited-edition mini–Ocean Spray Bagel Waders. These are tiny, bagel-sized versions of the waders Ocean Spray’s farmers wear during cranberry harvest season. Clip them on as a keychain, hang them as a holiday ornament, or show them off as a bag charm.

BOSTON, Nov. 11, 2026 /PRNewswire/ — Ocean Spray Cranberries, Inc. and PopUp Bagels are bringing their cranberry butter back with a fresh twist. From November 12 through November 26, guests can enjoy a new Cranberry Orange Butter at PopUp Bagels locations nationwide.

Created exclusively by PopUp Bagels, the schmear combines Ocean Spray’s signature tart sweetened dried cranberries with bright orange notes and a hint of cinnamon, creating a sweet-tart balance that pairs perfectly with PopUp Bagels’ hot, freshly baked bagels.

“At Ocean Spray, we’re always looking for new ways to showcase the versatility of cranberry and bring our brand to life in playful, unexpected places,” said Eliza Sadler, Head of Brand Elevation at Ocean Spray. “We’re excited to partner with PopUp Bagels again to introduce a new Cranberry Orange Butter, create a little bog-inspired fun with our Bagel Waders and give fans another delicious way to enjoy cranberry beyond the holidays. When we find partners who share our maverick spirit of creativity and fun, it opens up new opportunities to connect with consumers in memorable ways.”

“This one tastes like Thanksgiving morning,” said Adam Goldberg, founder of PopUp Bagels. “People were still asking us about our cranberry butter long after it came off the menu last year, so we knew we had to bring it back. Cranberry, orange and cinnamon are all flavors you think of around the Thanksgiving table, but who says you have to wait until dinner?”

To celebrate the launch, Ocean Spray is also introducing the Ocean Spray mini “Bagel Waders”, a playful collectible inspired by the iconic waders worn during cranberry harvest season. Designed to fit one PopUp Bagel and double as a bag charm, the mini waders help bring a little piece of the bog to every bagel. The first 37 guests at PopUp Bagels locations on November 12 will receive a Bagel Waders collectible, while supplies last.

NEW YORK CITY EXCLUSIVE
The collaboration will also extend beyond PopUp Bagels stores in New York City only. From November 12-26, New York City’s beloved Fairfax at 234 W 4th St will feature two limited-time menu items served with Ocean Spray Cranberry Sauce: a Duck Confit Turkey PopUp Bagel Sandwich and a Homemade Sausage PopUp Bagel Sandwich.

The Fairfax menu specials showcase another way to enjoy cranberry, pairing its signature sweet-tart flavor with savory ingredients in two chef-crafted bagel sandwiches. Whether enjoyed on a freshly baked bagel at PopUp or layered into one of Fairfax’s limited-time menu items, the collaboration offers New York City fans new ways to experience Ocean Spray cranberry this fall.

To see what else Ocean Spray is serving up this season, visit OceanSpray.com or follow along on Instagram, TikTok and Facebook.

ABOUT OCEAN SPRAY
In 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we’ve grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we’ve worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold.^®

Media Contact: Kelly.Thackery@OMC.com

ABOUT POPUP BAGELS
At PopUp Bagels, our mission is fueled by passion and dedication: to craft unmistakably perfect bagels with no frills, using the essence of simplicity – crispy crusts, soft crumb centers, and an ideal proportion of seeds. Every bagel is a product of precision, from the high-quality ingredients in our dough to the meticulous proofing process and expert bake that achieves the perfect texture and flavor. Our commitment to quality goes beyond the bagel itself – innovating with top brands, chefs, and tastemakers to create epic schmears that elevate the cream cheese experience with bold, unexpected flavors.

What started as a local sensation, founded by Adam Goldberg in Westport, CT, has quickly grown into a celebrated name. It has earned acclaim from bagel lovers and industry experts alike and led to a nationwide expansion. No sandwiches here – we serve our bagels fresh from the oven, hot and whole, to Grip, Rip and Dip. Loyal fans enjoy our bagels right from the bag, or they can be taken home or to the park to enjoy in endless ways. Follow our story on Instagram or our website, and come try for yourself how every bagel crafted is a testament to our commitment to perfection.

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SOURCE Ocean Spray Cranberries, Inc.