WealthReach, an AI-powered organic growth platform built for registered investment advisors (RIAs) and wealth management firms, today announced the acquisition of AdvisorRankings, a specialized search engine optimization (SEO) and artificial intelligence (AI) search optimization agency focused exclusively on helping financial advisors get found by high-intent prospects online. The deal brings AdvisorRankings’ advisor-specific search and website expertise in-house and adds a high-touch, done-for-you offering to a platform already powering organic growth for some of the largest wealth management firms in the industry.

Founded in 2010, AdvisorRankings helps advisory firms show up where and when prospects turn for financial advice, first on Google, and increasingly on AI platforms like Claude, ChatGPT and Perplexity. Led by founder Brent Carnduff, whose master’s degree in financial planning gives him a practitioner’s understanding of the advisor business, AdvisorRankings has spent 16 years translating that expertise into search visibility for wealth managers. The firm will continue operating as a distinct brand under the WealthReach umbrella, with Carnduff leading business development and contributing directly to WealthReach’s SEO and AI search product roadmap.

“What attracted us to Brent and his team was their reputation in the industry and the results they consistently deliver for clients,” said Michael Barrasso, Co-Founder and CEO of WealthReach. “We’ve always believed advisors should have the flexibility to choose how they grow. Some want powerful technology they can manage themselves, while others want an expert to handle it for them. Bringing AdvisorRankings into WealthReach allows us to deliver both under one roof and gives advisors a stronger path to sustainable organic growth.”

With AdvisorRankings now part of the platform, WealthReach can pair expert-led search optimization with Living Sites, its continuously evolving advisor website product, as well as its Attract, Convert and Multiply organic growth engines, giving advisors a complete path from visibility to client acquisition.

“Advisors who are serious about growth can’t afford to be invisible where prospects are searching, and today, that means AI,” said David DeCelle, Co-Founder and Chief Partnerships Officer at WealthReach. “Brent and his team have spent nearly two decades figuring out how to connect advisory firms with their target clients. Bringing that expertise to WealthReach means advisors finally have a single partner who can get them found and keep them growing, without the legwork or the stress of wondering how their site is performing.”

As more prospective clients turn to AI to research financial advisors, firms need websites and content built for both traditional search engines and AI-powered discovery. However, many advisor websites are either built from templates that offer little differentiation or custom-designed sites that look polished at launch but receive few meaningful updates as search technology and behavior evolves. Neither has the technical foundation required to rank. Yet, data indicates that prospects arriving via AI platforms tend to have higher intent and net worth than those coming through traditional search. Advisors who establish visibility on those platforms through better-designed, more technically sound websites stand to gain a competitive advantage.

“AI is changing where prospects search and how they decide on the right financial advisor, based on their geography and specific needs,” said Carnduff. “Joining WealthReach gives us the platform and the resources to help a lot more firms establish that visibility before their competitors do, while taking the burden of website optimization off their plate so advisors can focus on serving clients.”

The acquisition is the latest milestone in WealthReach’s rapid expansion. The firm recently closed a $1 million seed round and formed a strategic advisory board of industry leaders, launched Living Sites and its Attract, Convert and Multiply engines, and acquired the intellectual property of Model FA to build out its consulting practice. Together, these moves advance WealthReach’s efforts to become the only platform in the advisory space that meaningfully combines AI-powered technology, expert-led execution and hands-on consulting.

To learn more about WealthReach or request a demo, visit wealthreach.ai.

About WealthReach

WealthReach is an AI-powered growth platform built for financial advisors and wealth management firms. The company helps firms modernize organic growth through tools designed to improve visibility, support personalized outreach, and turn demand into conversations. For more information, please visit wealthreach.ai.

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